One of the main reasons why it’s a good idea to keep the content on your site fresh are search engines. The big search engine likes to see active contributors and they favor sites that frequently update their content. Returning visitors will also appreciate updated “fresh” content. When the information and content of your website is updated and changed on a regular basis, it gives the visitors a reason to come back time after time. Change builds traffic! At DWD, we want to make your website the best it can be and this is one of the reasons behind Design & Maintenance Time Blocks.