High Impact Ads | Tips for Google Adwords Display Planner
by Daniel Wood
When using Google Display Planner for Audience Targeting your focus should be on building better campaigns. Google provides helpful tools within the Display Planner that shows you the potential reach, cost of targeting ideas to help you plan your Display Network campaigns. The importance of impactful visuals and creative meaningful Ad design will help you target your audience better.
Below are a few tips to get the most out of your Display planner ads:
Using your Company Logo in your ad.
When advertising your online business, there are many different types of methods that are used to ensure a brand is exposed to its highest potential.
Logo design within your ad helps builds corporate identity and trust. Using your company logos through a visual representation of your brand can reinforce and communicate a brand’s core principles.
Logos of well-know brands like Target, McDonalds, underarmour are proof postive that a simple logo can make an impact.
The fonts you choose…
Picking the best font to use in your ads is another important task. Choosing a font that inspires is of utmost importance, determining which fonts will work best for different situations can impact the success of your ad campaign.
Seemingly small things like font and the font spacing between letters can impact how we feel. The way fonts read on a ad is almost as much as the words themselves. The crew.co has a great article on The psychology of fonts we recommend.
Finding fonts that work
The first step to to make sure you have enough quality fonts loaded on your computer. A great resource for finding fonts that will create a greater impact in your advertisement is www.fonts.com. Spending a little money on a font may be worthwhile.
If you are on a limited budget and are looking for free fonts www.dafont.com is a great resource.
Importance of Typography in Graphic ads
Typography in advertising really does matter. Good typography is just as important as your choice of colors and graphics. Having interesting typography no doubt will play a roll in strengthening your brand. Colorful and artistic text can be a great advertising tool for any ad. To get a better idea of typography examples click here.
The importance of using the right colors
The importance of colors in branding is more important than ever to project the value of your products, or services.
Do you feel tranquilly calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign?
Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase! See the article How to Use the Psychology of Colors When Marketing
The importance of using Good Graphic Design
Billboards, magazine ads, paper brochures, movie poster and even the menu in restaurants all play an important role of what you see when you walk down the streets or visit a retail store or restaurants are part of all companies; advertising strategy.
People respond better to images they recognize. The graphics one should use should be detailed enough to understand what they are looking at but not overstimulating to turn them away. Having an attractive graphic design helps to strengthens your brand while build trust with the consumer and make your business seem larger than it is.
May 11, 2017