These days it is not good enough just to rely on the content of your website, you have to make sure it looks good too.
That means using a dynamic and eye catching design, and there is no better tool for adding some dynamism to your site than a Macromedia Flash animation.
Many webmasters do not realise that a Flash animation is much smaller and faster loading than the equivalent animated GIF, and that means that Flash animations can produce much higher quality effects.